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Success story

QTeam

For Q-Team, the collaboration started in 2014 and is still ongoing today. What began as a creative exploration evolved into a long-term digital partnership, in which the platform has been continuously expanded and optimized with a strong focus on usability, performance, and integration with internal systems.

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Q Team, a network of over 90 tire service centers in Belgium, aimed to boost brand recognition and streamline customer interactions. To achieve this, we developed a modern website using Umbraco CMS, which included features such as online appointment booking and a tire webshop. We also integrated a Product Information Management (PIM) system and a Customer Relationship Management (CRM) system to centralize job postings and product data. The result is a significantly improved digital presence and enhanced customer experience.

  • Information
  • Branding
  • Webshop
  • Appointment booking system
  • Scalability
  • Umbraco

Our collaboration

Twelve years of building together

  1. 2014

    Creative exploration and validation

    In 2014, we kicked off the collaboration with an extensive creative phase. During this stage, we developed wireframes and designs to define the overall look and feel of the website together with Q-Team. User research and user testing were an integral part of this phase, ensuring that all design decisions were not only visually sound but also aligned with end-user expectations and behavior. This resulted in a validated concept that was ready for development.

  2. 2015

    Website development and launch

    After validating the concept, the development phase was started by Numble. The website was built using the Umbraco content management system and successfully launched in 2015. From the moment of launch, the platform has been continuously improved, with a strong focus on search engine optimization, performance, and loading speed.

  3. 2016

    Custom webshop and ERP integration

    In 2016, the website was expanded with a fully custom-built webshop. This webshop was directly integrated with Q-Team’s ERP system, enabling online sales based on real-time available stock. This integration ensured a seamless connection between the digital platform and Q-Team’s operational processes.

  4. 2018

    In-store kiosk application

    To further enhance the customer experience in physical locations, a kiosk application was developed in 2018. This application allows visitors in the various branches to digitally follow up on their appointments, improving efficiency and usability within the stores.

  5. 2020

    Online appointment scheduling module

    In 2020, the platform was extended with a custom online appointment scheduling module, allowing users to plan their tire changes online. This solution was developed by our sister company, Studio Hyperdrive, and fully integrated into the existing digital ecosystem.

  6. 2026

    Ongoing collaboration and continuous development

    As of 2026, the collaboration with Q-Team is still active. We continue to support them with new developments, optimizations, and improvements to the website, building further on a long-standing partnership and a deep understanding of their digital platform and business needs.

Future Outlook

We will continue to support Q Team in optimizing their digital platforms and exploring new innovations to further enhance their customer service and strengthen their market position.

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